The La Senza Cup Size Choir is filmed lying on a row of mattresses. The models take it in turns to sing their appropriate note to the Christmas carol Deck The Halls.

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It's certainly a lot more sexy than the Sound Of Music's Do, Re, Me.

In an inspired Christmas advertising campaign, lingerie firm La Senza has created a film that shows models singing notes according to their bra cup size.

The YouTube video, which has has over a million hits since it launched several days ago, first introduces the seven girls, each with a different cup size, ranging from A to G. ...

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內(nèi)衣公司宣傳出奇招 推出“文胸唱詩(shī)班”

???????加拿大內(nèi)衣公司娜圣莎為圣誕購(gòu)物季推出新奇的宣傳片，成為Youtube上的大熱門。在這段宣傳片里，7位內(nèi)衣模特按照罩杯大小從A到G的順序躺在一排床墊上。每個(gè)模特按照自己的罩杯大小唱出對(duì)應(yīng)的音符，合唱歌曲《歡樂(lè)圣誕》。宣傳片被稱為“文胸唱詩(shī)班”，數(shù)天前被傳到了Youtube網(wǎng)站上，點(diǎn)擊率已超過(guò)100萬(wàn)。同時(shí)，對(duì)應(yīng)此宣傳片還有一個(gè)特別的網(wǎng)站，訪客可用鍵盤讓“唱詩(shī)班”的模特開口唱歌，同時(shí)被點(diǎn)到的模特照片下會(huì)顯示出內(nèi)衣產(chǎn)品描述和鏈接，顧客點(diǎn)擊此鏈接就可以轉(zhuǎn)到娜圣莎零售網(wǎng)上對(duì)應(yīng)此件商品的頁(yè)面。

?????? 娜圣莎的營(yíng)銷經(jīng)理莎拉?霍金斯表示：“這個(gè)宣傳活動(dòng)旨在幫助男客戶為圣誕節(jié)挑選商品，但我們也希望女客戶們覺(jué)得此活動(dòng)有意思，充滿情趣?！边@款宣傳片是湯姆?伍丁頓和羅賓?坦普爾的點(diǎn)子。兩人為卡瑪拉馬廣告公司工作。他們表示：“我們想傳達(dá)的是娜圣莎推出從罩杯A至G的漂亮內(nèi)衣。我們看到音符和這之間存在聯(lián)系，想到圣誕歌曲正合適?！眱扇硕急硎竞芨吲d看到廣告如此受歡迎。