Kim Yu-Na
Kim Yu-Na |
Sport: Skating
Age: 20
July 2010 to July 2011 Earnings: $10 million
South Korean figure skater, Kim Yu-Na earned $10 million. The 20-year-old was the only winter sports athlete in the top 10. Forbes named her "South Korea's most popular athlete." Kim founded her own management company, All That Sports, in 2010 and it has organized ice shows in South Korea and Los Angeles with Kim as the star . Kim has signed major endorsement deals with some of Korea's top corporations, including Samsung, Hyundai Motor and Kookmin Bank. She is the reigning Olympic champion and also has a world championship to her credit.